CWC's solution


•Workshops with respiratory patients, to find out how pollution makes them feel, and create artwork in response.


•Promoting greener travel by creating illustrated walking maps, encouraging the use of low emission taxis.


•Rewriting travel advice for patients to emphasise the benefits of using low emission transport.


•Increasing the number of taxis booked through the hospital that will be either electric or hybrid (from around 70% to around 91%).


•Creating bespoke signage for a 'No Idling Zone' on Great Ormond Street.


•Conducting workshops with all ambulance drivers that work at GOSH. An awareness-raising presentation about air pollution, how it affects GOSH’s patients, how it can affect their health, and how they can reduce their exposure to air pollution. All drivers signed a pledge agreeing not to idle their engines children’s hospitals and have been provided with vehicle window stickers advertising the pledge.

The challenge


Two issues were tackled in this project. Firstly, Great Ormond Street Hospital (GOSH) has a significant patient travel footprint; it receives around 240,000 patient visits per year. Secondly, many drivers waiting to pick-up and drop-off patients idle their engines unnecessarily outside the hospital.


The air pollution that this creates is harmful to the health of the hospital's patients, and all those who live and work in the area.

low poster switch off poster walk poster Walk cover GOSH_AirQuality_SouthMap_Routes

Clean Air, Yeah! A campaign for Great Ormond St. Hospital

Fig 5 - Ambulance driver proudly displaying window Fig 4 - Clean Air Zone sign No idling pledge image